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Hace treinta años, Jack Trout habló por primera vez, en la revista Industrial Marketing, del concepto que ha revolucionado la filosofía de la estrategia empresarial: el posicionamiento. Su libro Posicionamiento: La batalla por su mente, con la colaboración de Al Ries, publicado en español y en otros dieciocho idiomas, es co

• Sales Rank: #3819548 in Books
• Published on: 2011-06-30
• Original language: Spanish
• Dimensions: 9.50" h x 6.50" w x .75" l, 1.08 pounds
• Binding: Hardcover
• 188 pages

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Reposicionamiento / Repositioning: La estrategia competitiva en una era de hipercompetencia, cambio y crisis / Competitive Strategy in a .. PDF

Reposicionamiento / Repositioning: La estrategia competitiva en una era de hipercompetencia, cambio y crisis / Competitive Strategy in a .. PDF